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Research reports

Qualitative research into texturised vegetable protein

H.J.Heinz Co. Ltd. is currently progressing thepossibility of developing their interest in the area of texturized vegetable protein. Such a developmentrequires a deep and searching inquiry into generalattitudes towards the purchasing, preparation,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into texturised vegetable protein. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-texturised-vegetable-protein


Research reports

New product development for men's hair care

This research was designed to look closely at men'sattitudes to their hair in order to help create newideas and opportunities for men's hair care products.The specific objectives were:1. To probe deeply into the nature and form ofinhibitions in this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). New product development for men's hair care. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development-for-men-s-hair-care


Research reports

Exploratory qualitative research into the market for a lemon juice drink

Rose's have decided not to develop Rose's Lemon Juice as acooking additive, but to concentrate its potential asa real-fruit drink for the following reasons:1. Rose's reputation for 'adult' products,particularly Lime Juice; 2. A general familiarity...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Exploratory qualitative research into the market for a lemon juice drink. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-qualitative-research-into-the-market-for-a-lemon-juice-drink


Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). In-depth research on Lux advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-depth-research-on-lux-advertising


Research reports

Qualitative research into Bran Buds creative developments

Kelloggs Ltd. in conjunction with JWT Ltd. arecurrently developing alternative positionings for BranBuds. Five creative approaches have been developed forte sting, four of them being supported by the prototypepackaging.Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into Bran Buds creative developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-bran-buds-creative-developments


Research reports

Birds Eye Peas commercials

Three new advertising routes have been developed for BirdsEye Peas and were available for pulse slide exposure toconsumers. The general objectives of this research were to evaluatethe appeal of these three approaches. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/birds-eye-peas-commercials-


Research reports

Qualitative research on Macleans toothpaste commercial 'waking up'

A new creative strategy has been developed for theadvertising of Macleans toothpaste. The aim of the advertising is to convince the targetaudience thatMacleans makes teeth clean and strong and hence reallyhealthy. The objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on Macleans toothpaste commercial 'waking up' . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-toothpaste-commercial-waking-up-


Research reports

Veno's television commercial research

The objectives of this research were to evaluateconsumers' reactions to these films, in an area(London) where 'Bride's Day' had been on air lastyear and the 'Singing Family' hadbeen shown this year, and an area (Brighton) wherethe 15-second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Veno's television commercial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/veno-s-television-commercial-research


Research reports

Research report on idea generation for H.J. Heinz Ltd.

A previous qualitative research exercise conducted onbehalf of H. J . Heinz Ltd indicated potentialopportunities for products offering greater convenience to the housewife in cooking preparation.Accordingly, in order to capitalise on this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Research report on idea generation for H.J. Heinz Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-